I have been sailing half of my life and love the sport and I must say that I enjoy having guest aboard my boat, especially if they KNOW THE ROPES. But that is the kicker as many will say they do, when, in fact, they do not and the end result is a tack that goes bad or worse an aborted docking attempt.
Ironically, the same phenomena, occurs in business. I can’t tell you how many times I have called on potential clients about their problems from financial problems to marketing and when I offer my services they decline because they maintain they can do it on their own.
Peter Drucker said it best when he declared “HIRE TO YOUR WEAKNESS” whether that is a w-2 hire or a 1099 hire, it makes no difference. Every founder and CEO must understand that no one individual can serve all the masters needed to successfully run a business.
So many time I have returned to that troubled company, maybe six months to a year later and find they are “Out of Business” or nearer to a bankruptcy filing because the owner could not make that critical leap to hiring a professional for the specific task at hand. Caution, Pogo once said “I have looked in the mirror and found the enemy” and yes the enemy may be you and your reluctance to know what you don’t know and hire the knowledge you need. It is counter-productive to spend your day putting out fires instead of building your company. Hire a “fireman” to do that job. Hire us.